Empirical Research on Enterprises E-commerce Operational Performance Factors
In order to reveal enterprises e-commerce operational performance, the regression measurement model is used in this paper. By model deduction and model validation, the model can effectively reveal the corresponding factors which can affect enterprises e-commerce operational performance. For illustration, 100 professional teachers with a certain academic ecommerce specialty from many universities in different countries were selected and 60 effective questionnaires were selected in the recovery of the 87 questionnaires returned. The empirical results show that such elements as logistics, social credit cultivation, social information level, business website improvement, ecommerce legislation construction and security model improvement and other elements have a direct action in promoting the improve the e-commerce operation performance. The professional cultivation and product standardization does not play a substantive function. The empirical research has revealed that enterprises should strengthen the construction of product standardization and improve the efficiency of training professionals in order to improve the e-commerce operational efficiency.
Lisha Cao Mingxing Li Tongjian Zhang
School of Finance and Economics Jiangsu University Zhenjiang, P.R.China School of Business Administration Jiangsu University Zhenjiang, P.R.China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12(万方平台首次上网日期,不代表论文的发表时间)