Luxification and the Need for Innovation in Boat Design
Luxury has a transcendent quality that is related to a clients aspirations. Luxification refers to the continual need for designers to evolve the perception of luxury in their design process, in order to counteract devaluation through reinterpretation of their design language into smaller, or higher production volume vessels. To facilitate luxification, boat designers must implement a designdriven innovation strategy, as clients do not buy products but meanings. They use objects for profound emotional, psychological, and socio-cultural reasons as well as utilitarian ones. Designers should therefore look beyond features, functions and performance and understand the real meanings users give to things. Design-driven innovation involves a radical innovation of meaning; through the well established methodologies of emotional design. The interplay between design-driven and technology-push innovation is the basis of some of the most successful products such as the Apple iPod. The paper concludes by reviewing luxury informed superyacht design concepts and discusses the great opportunities for Design-Driven Innovation in China give the fluid nature of luxury.
Sean McCartan Deana McDonagh Qijun DUAN
Department of Industrial Design, CSAD, Coventry University, UK University of Illinois at Urbana-Champaign, USA Department of Industrial Design, Nanjing University of Science and Technology, Jiangsu, China
国际会议
The 4th International Conference on Mechanical Engineering and Mechanics(第四届国际机械工程与力学会议)
苏州
英文
929-932
2011-08-11（万方平台首次上网日期，不代表论文的发表时间）