Analysis on Information Game of Rural Chain Supermarket Logistics Transaction

摘要：

Firstly, the problem of choosing information strategy of rural chain supermarket Group under the traditional pattern of logistics transaction is discussed with the game theory; Then, The issue of gaining the maximum benefit for logistics subsidiary of rural supermarket Group under the modern pattern of logistics transaction is researched further with the net present value method. The result indicates that both sides of logistics transaction will establish the stable cooperation relationship under the modern pattern of logistics transaction, when discount rate is 2(a22-a11)/(a12+a21-2a22).

作者: Tao ZHOU Ying LIU

作者单位: Business School, Shandong University of Technology, Zibo, Shandong, China, 255049

会议类型: 国际会议

会议名称: The Fourth International Institute of Statistics & Management Engineering Symposium(第四届(2011)国际统计与管理工程研讨会 IISMES 2011)

会议地点: 大连

会议语种:英文

页码: 239-244

在线出版日期: 2011-07-24（万方平台首次上网日期，不代表论文的发表时间）