A Case Study on the Data Mining Based on E-Commerce Customers Transaction Database

摘要：

The modeling of SQL Association Rules is based on a considerable amount of database. The SQL Association Rules can be applied to analyze the customers transaction information in marketing. Based on the case of online campus supermarket, analyzes the steps and researching methods of modeling for SQL Association Rules, analyzes the inter correlation of trading period of online clients transaction database, quantize the connection among customers transaction. It has a great function of proposing marketing suggestions on stimulating online marketing strategies, improving websites and bettering serving quality.

作者: Wei WEI

作者单位: Economics and Trade Dept of Guangdong Womens Polytechnic College,Guangzhou,Guangdong,China,511450

会议类型: 国际会议

会议名称: The Fourth International Institute of Statistics & Management Engineering Symposium(第四届(2011)国际统计与管理工程研讨会 IISMES 2011)

会议地点: 大连

会议语种:英文

页码: 782-787

在线出版日期: 2011-07-24（万方平台首次上网日期，不代表论文的发表时间）