Is Diversification Suitable for Chinas Business Groups?

摘要：

The rapid development of diversification strategy in China has attracted much attention. There are so many companies succeeded but more failed through diversification. Diversification is the main strategy of Chinese business groups and has much influence on the performance of enterprises. Based on the existing literature of this theme, this paper has synthesized some conclusions from domestics and overseas to find out the relationship between diversified strategy and performance. After the review on these articles, we can find that related diversification outperforms unrelated diversification and single business strategy. So it is very urgent for Chinese business groups to return to the core competency and to gain international competitiveness.

作者: Song Xuqin Xiang Xin

作者单位: Shipping and Management Department, Guangzhou Maritime College, Guangzhou, P.R.China, 510725 School of Politics and Law, GuangDong University of Technology, Guangzhou, P.R.China, 510090

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 131-134

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）