The Application of the Three-Dimensional Management View on the Innovative Product Marketing Channel Operation in Modern Telecom Enterprises

摘要：

The evolutive mobile communication technology enriches the content and presentation forms of telecommunications products. Telecom enterprises is becoming from card merchants to terminal merchants. Operation idea faces innovation. Channel is the essential element which is directly related to the customers quality and quantity. Based on the one or two-dimensional model, we integrate the new product characteristics to establish the innovative product marketing channel operation idea-the threedimensional management view. To optimize the channel management is the goal.

作者: Li Xiaowen Tong Lili

作者单位: Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, P.R.Ch Network Education School, Beijing University of Posts and Telecommunications, Beijing, P.R.China, 10

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 174-176

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）