Tourism Product Innovation Strategy and Protection Mechanism

摘要：

First described products and services, tourism agency services, the concept of product innovation and product innovation for the tourism service problems, put forward China Tourism Service product innovation strategy. Tourism products that must operate through the establishment of the right to use the market to play the role of tourism industry associations and innovative marketing concepts, the development of patent tourist souvenirs, and other measures to establish a tourism agency brand, to achieve product innovation and built protection mechanisms of tourism agency.

作者: ZHAO Liang LI Hong-na

作者单位: School of Business and Administration, University of Science and Technology Liaoning Anshan, China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 264-267

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）