Exploration on Product Brand Innovation under Creative Management
This paper discusses the brand innovation strategy and the significance of enterprise brand innovation under the creative management. In the background of economic globalization and the informatization time, new product research and development and the entire enterprise management have a close relationship with brand innovation. This paper argues that not only need creative designers and solid technical workers, the innovation of the products and brands also need effective management on the process of originality. Based on this, the article concludes the conclusion is: China enterprise brand innovation should introduce creative management mode, put the artistic management into the enterprise brand roots and development, through the innovation of market positioning, product information, design resources, visual commonness melt, the user experience, enterprise culture, and many other factors achieve the whole enterprise brand innovation.
He Fang Hu Qi
School of Art and Design, Wuhan University of Technology, Wuhan, P.R.China, 430070
国际会议
2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)
武汉
英文
276-279
2011-07-16（万方平台首次上网日期，不代表论文的发表时间）