Research on Product Innovation in Tourism Development
The purpose of this paper was to discuss how SixSigma may be applied to tourism product development. Six-Sigma is a strategy that yields a dramatic reduction in defects or mistakes in business processes. This paper presented some of the common methodology of using Six-Sigma in product design and discussed the application of Design for Six-Sigma (DFSS). Then the common challenges, difficulties, and expectations for tourism product development were analyzed, followed by an illustration of the framework for developing tourism product using DFSS. Thus, a flow chart on the creation of tourism product was drafted, outlining the elements that have to be taken into consideration in order to successfully stimulate touring practice. Finally, a practical case was presented, which introduced a tourism product based-on cultural heritage.
Huai Jinmei
School of Economics and Management East China Jiaotong University Nanchang, China
国际会议
2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)
武汉
英文
324-327
2011-07-16（万方平台首次上网日期，不代表论文的发表时间）