Product Innovation Design Based on Local Culture

摘要：

This paper comprehensively analyzes the connotation and denotation of region and local culture. Combing the views and attitudes of the critical regionalism, the article proposes the revelation of this theory for the structural transformation in product innovation and further puts forward the expression steps and innovative ideas of local culture in product design. The enterprises and product designers should reinterpret the regional features in the practice of modernism, rather than superficially imitate local culture symbols and patterns. The integration of local culture, traditional crafts, modern technology and contemporary aesthetic based on deep understanding their own culture is an effective way close to the product innovation.

作者: Hu Yiping Liu Yongqiang

作者单位: School of Art and Design Wuhan University of Technology Wuhan, China Department of Group Customer Wuhan Branch of China Unicom Wuhan, China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 363-366

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）