On Customer Perceived Value to Supermarket

摘要：

Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customers new buying and successive patronage, ultimately leading to more business profits. In this article, the authors analyzes implication of CPV of supermarket, based upon which its concluded the necessity for promoting CPV to supermarket, set up the model constituting CPV to supermarket, and give some advice on strategy for promoting CPV to supermarket.

作者: Feng Jun Song Hui

作者单位: School of Management Wuhan University of Technology Wuhan.China School of Management Wuhan University of Technology Wuhan, China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 429-431

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）