Research on Product Concept Design Process based on Product Value Space

摘要：

Drawing lessons from social space theory, this paper defined the connotation of Product Value Space (PVS) and describes PVS with value content and value standard. The principles for product design planning and the logical process of product design planning process and contents based on PVS was put forward. On the basis of theory research fruits, empirical study were made on brand design planning for Huaxia Grapewine.

作者: Guan Shunfeng Li yanmin Li Chunchang

作者单位: School of Art and Design Wuhan University of Technology Wuhan, China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 452-456

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）