Research of China Merchants Banks Retail Banking CRM Strategies
Along with the end of 2006 close by, the date open the outward banking completely, the crisis feeling of the local bank deepens. Under such a dynamic and complex market environment, developing the bank retail business strongly, discovering customers resources and keep the high-quality customers are important to the current commercial banks. This article discusses the strategies of China Merchants Bank customer relationship management of retail banking. After analyzing the strategies, identify some problems of China Merchants Bank customer relationship management of retail banking like: conceptualization of business development, product homogeneity, differentiation of network services standards, online banking with very little customer interaction, problem of organization set, account managers without comprehensive professional quality, etc. And based on the results of analyses, this paper tries to put forward some optimize strategies for China Merchants Bank CRM(Customer Relationship Management) of retail banking ,which will has practical significant for Retail Banking Customer Relationship Management of China Merchants Bank.
LU Mengshan
School of Management Wuhan University of Technology Wuhan, China
国际会议
2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)
武汉
英文
484-488
2011-07-16（万方平台首次上网日期，不代表论文的发表时间）