Social Effectiveness Analysis of Retails Circulation Technology Innovation

摘要：

Since 1990s, new retail formats successively come on stage in China, forming the coexistence of various formats. At the same time, with the entrance of international General Merchandising in China, on the one hand, it promotes the development of Chinese General Merchandising. On the other hand, it accelerates the keen competition in Chinese retailing. Based on the background of the development and change of the retailing, on the viewpoint of social effectiveness of retails circulation technology innovation, analyzing the subjective drive of various retailing formats, to seek development process and development rules of retailing. It is concluded that only Retail Formats with social effectiveness can gain competitive edge in keen competition among various formats.

作者: Cheng Yanfei Lin Cunli

作者单位: Northeast University at Qinhuangdao Qinhuangdao, China, 066004

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 500-502

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）