Multi-generation Diffusion: An Empirical Analysis of Earth Resource Satellite

摘要：

Earth Resource Satellite (ERS) data product has played such a more and more important role in many industries that it is necessary to master the rule governing the diffusion of ERS data product. The current research has done little on multi-generation diffusion of ERS data product. This paper applied multi-generation diffusion theory to do some try on this topic. We build three models and use users data of three generations of China Brazil Earth Resources Satellite(CBERS) data product to fit them and then select the optimal model. With the selected model, we analyze how the diffusion parameters change across generations and users transformation across generations. The analysis results show that the user usurped from previous generations, especially from China Brazil Earth Resources Satellite 02(CBERS02),constitute majority of users of China Brazil Earth Resources Satellite 02B (CBERS-02B)data product. Based on this conclusion, this paper put forward related recommendations to promote the diffusion of ERS data product.

作者: Liu Wen-dong Yan Xiang-bin Wang-Xianqun

作者单位: School of management Harbin institute of technology Harbin, China School of management Jilin institu School of management Harbin institute of technology Harbin, China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 530-534

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）