Cloud-based Innovation of Internet Long Tail

摘要：

Cloud computing has been considered as a significant change, especially to the so-called long tail in the Internet industry, which targets at a niche market. This paper focuses on the innovation of Internet long tail in the cloud environment. For this purpose, it systematically analyzes and summarizes the influence of cloud computing on innovation and how to seize these opportunities for Internet long tail. The result reveals that Cloud computing has brought unprecedented innovative opportunities for Internet long tail to access to the markets monopolized by big corporations, making the long tail more valuable to meet the various demand.

作者: Liu Xin Chen Song

作者单位: School of Economics and Management Tongji University Shanghai, 20092, P.R.China School of Economics and Management Tongji University Shanghai, 20092, P.RXhina

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 603-607

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）