Study on Obtaining Enterprise Competitive Advantage based on Customer Value
This paper discusses the obtaining of enterprise competitive advantage based on the strategy of delivering customer value from the perspective of sustainable marketing. First of all, it provides an overview of customer value. Second, the paper explores the relationship between customer value and enterprise competitive advantage. Then it proposes the STV triangle model which stands for Strategy, Tactic and Value for sustainable marketing system in company. Finally, it describes how the virtuous circle within the triangle contributes to enterprise competitive advantage by identifying customer value, providing customer value and then promoting the value.
Zhou Fengying Diao Zhaofeng
School of Management Wuhan University of Technology Wuhan, China
国际会议
2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)
武汉
英文
611-614
2011-07-16（万方平台首次上网日期，不代表论文的发表时间）