Enterprise Strategy: Embodying Corporate Social Responsibility through Critical Management -Taking the Case of Japans Hitachi Ltd. for Example
The development of modern enterprise can not lack of the correct strategic management, while the right connection of social responsibility and Critical Management is an effective measure to maintain the sustainable development of modern enterprise. If a business wants to make more progress, it needs to learn the skill and means about Crisis Management to embody its social responsibility. The implement of Crisis Management of Japans Hitachi is a successful case, which carried out the measure of job-waiting and wage reduction in stead of layoffs to create crisis sense to win market profits during the oil crisis in 1970s. This paper tries to demonstrate the positive relations between enterprise social responsibility and Crisis Management and to explore the appropriate ways and means to operate the new enterprise strategy.
LIU Hui LI Yonghai
Department of Economics and Management Shenyang Aerospace University Shenyang China
国际会议
2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)
武汉
英文
615-618
2011-07-16（万方平台首次上网日期，不代表论文的发表时间）