Innovation Research of Publishing based on Project Management Mechanism

摘要：

The article depicts the features of project management mechanism and the application of publishing and sums up constituent system and evaluation system of project management mechanism in publishing, combining the development and trends of modern publishing. It divides project management system of publishing into five systems: topic-aiming control system, quality management control system, talent management control system, investment management control system and benefit management control system. In the article, the author not only analyses its concrete integration in detail, but also points out how publishing applies a series of mechanisms to improve efficiency as well as enterprise competition. In the end, the author, combining publishings development of digital era, comes up with that under this background, publishing should introduce project management mechanism as early to adopt new competitive environment.

作者: Liu Yongjian Luo Dingrui

作者单位: Press of Wuhan Univercity of Technology Wuhan University of Technology Wuhan, P.R.China Press of Zhejiang Gongshang University Zhejiang Gongshang University Hangzhou, P.R.China

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 636-639

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）