A Study on Design Ethics Based on Package Design

摘要：

This paper discusses the combination of ethics and design art. The purpose of design is to satisfy and improve peoples pursuit for material and spirit through improving the design of materials. Design ethics endows package design with harmonious interpersonal relations, which properly meets with the problem of modern design art dealing with integrated design relationships and appeals the humanities spirit of design art from a new side, interpreting the package design through exploring humanism actually endows a new value orientation on package design and eventually realizes humans harmonious development. This paper states the role of design ethics on package design development from three aspects which are practical value, aesthetic value and ethic value and explains the ethic development of package design.

作者: Du Juan Yu Peng Tong XiaoHong

作者单位: School of Management,Wuhan University of Technology,Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 2011 International Conference on Product Innovation Management(第六届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 750-753

在线出版日期: 2011-07-16（万方平台首次上网日期，不代表论文的发表时间）