A New Breed of Suppliers for Product Innovations: A Content-Analytic Case Study
The ability to innovate new products and services is essential to firm survival and prosperity in the turbulent environment of todays new economy. Relationalism (i.e., cooperative and relational behavior) in the relationships between buyer firms and suppliers can play an important role in enhancing buyer firms’ product innovation. Yet, the current research, a content-analytic case study of eight U.S. computer companies, suggests that suppliers’ dependence on the buyer firm hinders their ability to contribute to the buyer firms product innovation, even when relationalism in their exchange relationships is high. We contend that buyer firms can optimize supplier contributions to their product innovation in todays fast changing business landscape by identifying and forging relationships with a new breed of suppliers that are willing to develop strong cooperative and relational ties with the buyer firms, while maintaining requisite levels of independence.
Chanchai Tangpong Michael D.Michalisin Arlyn J.Melcher Kuo-Ting Hung
Department of Management & MarketingCollege of BusinessRichard H.Barry Hall, 811 2nd Ave.N.North Dak Business ProgramPenn State Worthington ScrantonDunmore, Pennsylvania, USA 18512 Department of ManagementCollege of Business and AdministrationSouthern Illinois University Carbondal Information Systems and Operations Management Department Sawyer School of Management Suffolk Univers
国际会议
北京
英文
1-40
2011-07-01（万方平台首次上网日期，不代表论文的发表时间）