会议专题

HOW TO MANAGE INNOVATION THROUGH INNOVATION LIFE CYCLE: A CASE STUDY FROM APPLE INC

In the first part, this paper gives an introduction about innovation life cycle, how to manage innovation life cycle in different stages of technology and product development, and common mistakes that companies make in managing innovation life cycle. In the second part, this paper uses Apple Inc. as an example to analyze how the company managed the innovation life cycles of iPod, iPhone and iPad. Apple successfully avoids entering into the negative stage by mapping its intellectual property into new markets quickly and this keeps Apples sustainable growth.

Helen Liang Yunfeng Xie

11390 Louisiana Circle Minneapolis, MN 55438 US

国际会议

第四届创新与创业国际学术会议

北京

英文

1-14

2011-07-01(万方平台首次上网日期,不代表论文的发表时间)