Tourism Service Improvement Based on Quality Gap Model

摘要：

Based on Service Quality Gap Model,this thesis introduces the basic concepts of the service quality and service quality gap model,and then describes the status quo of the tourism service quality gao and the gap between the customer expectation and the customer perception.In them meantime,it makes an analysis of the causes of this situation and puts forward the countermeasures and suggestions for the improvement of the tourism service quality to be helpful to promote the tourism service quality.

作者: LIU Xiuhua

作者单位: School of Economic and Management,Weifang University,Weifang 261061,P.R.China

会议类型: 国际会议

会议名称: The 30th Chinese Control Conference(第三十届中国控制会议)

会议地点: 烟台

会议语种:英文

页码: 1-5

在线出版日期: 2011-07-01（万方平台首次上网日期，不代表论文的发表时间）