The Prospective Analysis of Listed Ceramic Companies in China

摘要：

Chinese listed ceramic companies grow slowly these years. They cannot compete with world-famous companies in the international market. Using SWOT method for analysis, we see the opportunity of the industry lies in the huge inner and outer market space. While the main weakness points are short of innovation and technical personnel. The threats are the changed market conditions and the strength lies in the production capacity. In the end, we put forward two suggestion, they are setting up holistic ceramic industry and stimulating inner and outer sales through detailed market segments.

作者: Rong-Hui Hua Bing Shen Yu-Ling Liu

作者单位: Shanghai Finance University, No.995, Shangchuan Rd., Shanghai, 201209, P.RChina China Concrete & Cement Products Association, Beijing 100831, China China Building Materials Federation, Beijing 100831, China

会议类型: 国际会议

会议名称: The Second Annual Meeting on Testing and Evaluation of Inorganic Mateirals(第二届全国无机材料测试与评价学术年会 TEIM-2)

会议地点: 长沙

会议语种:英文

页码: 543-547

在线出版日期: 2011-06-30（万方平台首次上网日期，不代表论文的发表时间）