Application of Creative Thought in Domestic Women’s Underwear Marketing

摘要：

For the gaps and deficiencies in domestic womens underwear market，those creative thought such as sep arate and combine,analogy，associative, divergent thinking is applied in simulated promotion of Intimate lingerie crea tive store as an example,to provide new ideas for the development of clothing creative industry and underwear industry.

作者: Wu Daiwei Qi Wennan

作者单位: Fashion Institute of Donghua University，Shanghai，P.R.China，200051

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 46-49

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）