The Investigation and Study about Consumption Status of Luxury Goods for College Students

摘要：

The college students are a special group of social consumption, this article reveals the value of consumer market and the commercial opportunities for the development of enterprises by the investigation and study about consumption status of luxury goods for college students. At the same time, paying attention to college students consumption behavior and psychology, helping them to set up moderate, reasonable and scientific consumption concept and changing their consumption behavior are of great significance.

作者: Min Shiqing Wang Xiaodan Hu Hongyan Hu Shouzhong

作者单位: College of Fashion,Shanghai University of Engineering Science, Shanghai, P.R.China, 201620

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 257-261

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）