The Exploration on Clothing Fashion and Brand Culture

摘要：

In recent years, a large number of multinational companies exit the Chinese market for unaccustomed , while the clothing industry is exactly the opposite. There is still not a national brand could represent China in the international market. This paper analysed the lack of the brand culture construction in domestic clothing industry, and some successful cases in other countries like United States and Japan, then put forward a few suggestions on the construction of the domestic clothing brand culture.

作者: Zheng Shu

作者单位: Shanghai Textile Science & Technology Development Center, Shanghai, P.R.China, 200082

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 277-281

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）