Some Thoughts on Building Apparel Top Brands
The definition and classification of brand are introduced, and the functions of generic brand and famous brand are described, especially top brand is considered as a name card in cosmopolitan cities and a weather-vane in international top fashion industry, finally embodying the strength and position of apparel industry. Proposed relative strategies on building apparel top brands, including the cultivation of internationally influential fashion designers, the cultural elements, and atmosphere construction of urban fashion innovation for growth of famous brands. In terms of building top brands of garments, quality is better than quantity.
Feng Xian
Shanghai Garment Research Institute, Shanghai, P.R.China, 200082
国际会议
上海
英文
282-284
2011-04-15（万方平台首次上网日期，不代表论文的发表时间）