Youngor Under Diversified Operation Structure ——Analysis of Brand Positioning Statement for GY

摘要：

Youngor Group, as one of China s top 500 corporations, owes longer history, actual strength and market share. In 2009, Youngor brought out GY, a fashionable recreational brand. This text starts from Youngor s overall operation, by means of marketing methods, to analyze the current situation of GY and put forward corresponding strategies.

作者: Li Shiman

作者单位: Donghua Univercity, Shanghai, P.R.China, 200051

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 285-289

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）