Mystery Shopper Evaluation to Improve Fashion Retail Service

摘要：

Mystery Shopping is a new kind of research method for self-evaluation and management improving. As a fashion retail brand, in order to improve the service standards and improve customer satisfaction, the Mystery Shopping evaluation had been carried into execution. The salesperson had been evaluated. The evaluation results have been analyzed. Salesperson techniques had been taken as the most shortage. According to the evaluation result, three responses had been acted.

作者: Lu Cheng Yu Bijun

作者单位: Shanghai University of Engineering Science, Shanghai, P.R.China, 201620

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 298-300

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）