Study on the Product Attributes Influencing Consumer Purchase Preferences of Business Menswear

摘要：

Started with the product attributes affecting consumer purchase preferences of business menswear, the data from marketing research were analyzed by Multidimensional Preference Analysis software modules of SAS and factor a-nalysis of SPSS13.0. The relationship between different attributes and the brands positioning were measured and the important attributes in consumer purchase preferences were worked out. This provides a strong basis in decision making of new product development, brand management and other aspects of product management for menswear manufacturers.

作者: Li Min He Tingting Zhu Jing La Dongping

作者单位: Fashion Institute, Donghua University, Shanghai, P.R.China, 200051 Fashion Institute, Donghua University, Shanghai, P.R.China, 200051 Key Laboratory of Textile Science

会议类型: 国际会议

会议名称: 2011年上海国际服装文化节纺织服装创新论坛

会议地点: 上海

会议语种:英文

页码: 301-304

在线出版日期: 2011-04-15（万方平台首次上网日期，不代表论文的发表时间）