The Mechanism for the Influence of Innovative Emotion and Trust on User Behavior

摘要：

there has been a growing interest in examining the factors that support or hinder the User Innovation Behavior. Drawing on Social Cognitive Theory (SCT), the paper sheds light on the mechanism for the influence of Innovative Emotion and trust on User Innovative Behavior, from both personal and environmental perspectives. The result of the research shows that, Innovative emotion has a direct and indirect effect on User Innovative Behavior, and plays a critical role in guiding the individual behavior. At the same time, the paper has researched the trust evolution mechanism, and the direct effect of identity-based trust on Innovative Emotion and User Innovative Behavior. The research finds that Trust has a positive influence on Innovative Emotion and User Innovative Behavior. In the end, the paper discussed the theoretical and practical value of our research.

作者: Hongli Wang Zhenglong Peng YiPing Liu

作者单位: Department of business administration,Tongji University Tongji University Science & Technology Park Department of business administration,Tongji University Tongji University Science & Technology Park

会议类型: 国际会议

会议名称: 4th Conference on System Science,Management Science & System Dynamics(第四届系统科学、管理科学&系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 381-393

在线出版日期: 2010-12-10（万方平台首次上网日期，不代表论文的发表时间）