The Relationship Between Country Image Building and Industrial Upgrading: China’s Apparel Industry Upgrading Perspective

摘要：

Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading and inter-sectoral upgrading. Apparel industry is characterized by global production and regional clustering. Firms in China should leverage their linkages of global production networks to improve design, marketing and innovation capabilities. At the same time big firms in China should integrate domestic apparel clusters into entire value chain and produce for internal markets. Successful apparel industrial upgrading in China will lead to country image building which helps Chinese brands go global.

作者: Xi Hongmei Wang Jingyu

作者单位: Management School Shanghai Institute of Foreign Trade Shanghai, China

会议类型: 国际会议

会议名称: 4th Conference on System Science,Management Science & System Dynamics(第四届系统科学、管理科学&系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 157-162

在线出版日期: 2010-12-10（万方平台首次上网日期，不代表论文的发表时间）