Impact of Technology on the Business Strategy Performance Relationship in Building Core Competence in Uganda Small Medium Enterprises (SME’s)
The paper presents qualitative study that views the effect of technology on the business strategy performance relationship which has mainly concentrated on big firms. The review of the small business literature reveals limited research has attempted to investigate the moderating effect of technology in small and medium-sized enterprises (SMEs), particularly in the Ugandas context. This study empirically examined the moderating effect of technology on the relationship between business strategy and performance of SMEs in the Ugandas manufacturing sector. Findings of the study indicate the performance of SME vary with the choice of the business strategies they adopted that result to building core competences with regard to the competitive advantages. Additionally, to a certain degree, the findings of the study suggest technology as measured by technological complexity of process moderates the relationship between business strategy and the performance of SMEs. Finally the study suggests the model diagrammatic model that portray the role of technology as facilitator to performance of SMEs and in meeting overall customer needs and at a balanced cost and fit of positioning in stiff competitive environment
Bright Donat
School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
39-43
2010-12-04（万方平台首次上网日期，不代表论文的发表时间）