Comprehensive and Fuzzy Study of Performance Evaluation on Green Marketing in Enterprises

摘要：

From a view of corporate innovation, this paper probes into the basic contents of green marketing performance and describes a number of factors and conditions that influence green marketing performance. Meanwhile based on an analysis into characteristics of enterprises’ green marketing performance, this paper constructs an index system for the comprehensive evaluation on enterprises’ green marketing performance and delivers a model for the fuzzy evaluation of green marketing performance to underpin the improvement of innovative enterprises’ green marketing performance.

作者: Wei Feng Liu Sifeng Chen Shangtao

作者单位: Nanjing University of Aeronautics and Astronautics,Nanjing,P.R.China,210016 Guangxi University of Te Nanjing University of Aeronautics and Astronautics,Nanjing,P.R.China,210016 Guangxi University of Technology,Liuzhou,P.R.China,545006

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 403-409

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）