Implementation of Green Strategies in Chinese Enterprises

摘要：

On the basis of analyzing the three phases of the environmental strategy of developed countries’ enterprises, this paper argues enterprise green strategy from four-level positioning for Chinese enterprises. They include the green follow strategy, the green competitive advantage strategy, the green sustainable strategy, and the green strategy alliances. Combined with the current situation of Chinese enterprises, the process tactics of the green strategies in Chinese enterprises are discussed.

作者: Cui Zhenyu

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070 Yunnan Provincial Environmental Protection Bureau,Kunming,P.R.China,650032

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 421-424

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）