New Perspective on the Development of China’s Sports Industry

摘要：

This paper briefly looked back the economic overview of the sport industry, analyzed the current development situation of Chinas sport industry by using SWOT theory, and specifically came up with innovative thoughts on the development of Chinas sports industry: equal emphasis on standardization and hierarchization; clear positioning and optimized integration of internal sports industry; specialized and professionalized product positioning and talent cultivation; the external extensions of the branded and internationalized products and industries; the foundation of popularized and socialized industry consuming basis; increased international competitive strength through standardization and legalization; marketized and diversified market foster as well as the growth of relative subsidiary industries.

作者: Tang Chuanfang Liu Chuanxin Tang Jianhua

作者单位: Sport Department,Wuhan University of Technology,Wuhan,P.R.China,430063 Hubei University of Chinese Medicine,Sport Department,Wuhan,P.R.China,430000

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 477-482

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）