Tourism Product Innovation Based on the View of Postmodernism

摘要：

Under the post-modern philosophical influence, post-modern tourism first emerged. Postmodern tourist consumption demand increasingly emotional, individuation, experience, active greening, culture, and beautification. Postmodern tourism product innovation in product development concept design experience in product development, in the product development of the individualized product development, in the product development process of consumer attention and interaction, and gives the green connotation of tourism products, etc.

作者: Shi Changkai

作者单位: School of Business,Jianghan University,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 577-580

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）