Innovation of Chinese Media’s Governance Structure: Based on Stakeholder Theory

摘要：

Taking the Chinese medias governance structure as the research object and the corporate governance theory (especially the stakeholder theory) as the theoretical supports, this paper analyzes the current Chinese medias governance structure, and reveals that the Chinese medias governance structure has essentially followed the logic of “shareholders primacy and this governance model brings some negative effects. Then, this paper proposes an innovation way of the construction of the Chinese medias governance structure: “the co-governance model of shareholder-dominate and stakeholders-participate.

作者: Yin Qi

作者单位: School of Journalism and Communication,Xiamen University,Xiamen,P.R.China,361005

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 636-641

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）