Measuring CS by Critical Factor Index in Pricing Process

摘要：

The aim of this study is to identify and examine the critical parts of a pricing process, from customers point of view. A questionnaire used in this study is based on Sense and Respond -method. It utilizes importance, experiences, gaps, deviations and direction of development, and clarifies the critical areas of the pricing process. Many development areas where found but focus should be on the most critical areas, which were related to configurators usability: the overall usability and getting products to a tender.

作者: Liisa Ingman Josu Takala

作者单位: University of Vaasa,Faculty of Technology,Industrial Management,Finland

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 665-671

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）