A Research on the Matching of Firm Capability with Customer Value
The potential to create value for customers stems from firm capabilities. More and more managerial practices have made it clear that suppliers capability is the key factor of evaluating its potential of value creation and is a major indicator for industry customers to select suppliers. The paper discusses the effects of firm capability on customer value separately from supplier and customer perspectives, and constructs the matching framework of capability to customer value based on analyzing the characteristics of different types of customer value. The matching framework that the paper describtion is of important implications for firms how to create customer value through developing and using capabilities.
Liu Shilan
School of Business,Guangdong University of Foreign Studies,Guangzhou,P.R.China,510006
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
751-757
2010-12-04（万方平台首次上网日期，不代表论文的发表时间）