Research on the Construction of Grid Marketing Team
Referencing the idea of collaboration and share of Grid, aiming at limitations of organization structure in traditional marketing model, this paper defines the concept of Grid Marketing Team. After analyzing the characteristics of Grid Marketing Team of virtual, dynamic, collaborative and efficient, the paper proposes the organization structure and operation model between Grid Marketing Team and Marketing Grid, and discusses the standardization management issues of Grid Marketing Team during operation.
Wang Hu Zhang Jianyou Li Na
School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
856-860
2010-12-04(万方平台首次上网日期,不代表论文的发表时间)