A Study on China’s Economic Transformation and the Innovation of Marketing Strategy
On the transition period, the marketing environment of enterprises in China have experienced series of important changes. This paper expounds the basic characteristics of Chinese economic transformation. Then, using PRG analysis, it analyzes structural adjustment of national strategies on enterprises’ ability to meet the emergency accidents, the influence of economic growth mode transformation no the power of enterprise operation. Finally, the paper puts forward enterprise marketing strategy conversion to meeting the transition economy environment changes and draws the conclusion that during the period of economic transition enterprise must regard the environment study as a regular work and always keep the dynamic balance with environment.
Jiang Wenqin Xu Yanfeng
Shandong Institute of Business and Technology,Shandong Yantai,P.R.China,264005
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
1084-1088
2010-12-04（万方平台首次上网日期，不代表论文的发表时间）