Research on Entrepreneurial Opportunity Evaluation Based on Grey-Fuzzy Assessment

摘要：

Opportunity evaluation is one of the most critical aspects in process of entrepreneurship. There are two kinds of entrepreneurial opportunity evaluation approaches, namely qualitative and quantitative research approaches. Based on Timmons’ hierarchic index of opportunity evaluation, we establish a new method of opportunity evaluation that integrates grey assessment and fuzzy assessment. The grey clustering theory can be used to obtain the index grey statistics and structure the opportunity fuzzy subjection matrix that enables a comprehensive evaluation of opportunity. At last, a practical example is given to confirm the feasibility and the practicability.

作者: Jiang Wenjun Yang Shuangsheng

作者单位: School of Management,University of Science and Technology of China,Hefei,China,230026

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1141-1146

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）