Research on the Measurement of Customer Value: The Case of Cell Phone Industry

摘要：

In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, the paper introduced the idea of “competition to the theory of customer value measurement, pointed out that the measurement of customer value needs to select and integrate the existing methods; Based on empirical study, obtained two factors of perceived value attributes when consumers used the cell phones, found that three foreign brands in terms of the difference of customer perceived value was more obvious, the competition between the two domestic brands was most intense, and the customer perceived value of foreign brands ware higher than domestic brands.

作者: Gao He

作者单位: School of Management,Dalian Jiaotong University,Dalian,P.R.China,116028

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1168-1172

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）