Research on Enterprise Sustainable Innovation Strategy Model Based on Product Life Cycle

摘要：

To keep up with the pace of dynamic competition and create sustainable competitive advantage, enterprises must carry out innovation strategy in dynamic and competitive environment. This paper defines 14 modes of the enterprise innovation strategy which can be divided into four innovation strategy regions. The four innovation strategy area can be matched to applicable product life cycle stage. Combined the theory of product life cycle and innovation strategy theory, it puts forward enterprise innovation strategy mode based on the product life cycle.

作者: Wang Hanguang Diao Zhaofeng

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1202-1206

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）