Co-Link Analysis for Mining Business Competitive Intelligence: A Case Study of Pharmaceutical Industry

摘要：

Based on earlier studies which showed that links to business websites contain useful business information, 39 Pharmaceutical companies are selected to show the steps and methods of co-link analysis for the excavation of competitive intelligence. Co-link data of 39 companies are collected from Yahoo! and then converted to correlation matrix with Ochiai Coefficient for further study. The method of MDS is used to analyze the raw data. Results of the MDS map display the competitive position and competitive degree from which three groups of pharmaceuticals industry are revealed. We conclude that co-link analysis and MDS can be used to reflect the competitive position of enterprises.

作者: Ji Xuemei Li Changling Zhi Ling

作者单位: Science and Technology Information Research Institute,Shandong University of Technology,Zibo,P.R.China,255049

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1293-1297

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）