A Dynamic Model of Customer Retention in Mass Customization Services
The customization in the MC is driven by the customer, so customer retention to a large extent influent the effective implementation of mass customization. Combining the dynamic customer relationship management and the three stages of customer consumption emotional and customer loyalty，the anthors build three-dimensional structure model. The paper studies the dynamic model of customer retention under the mass customization services, meanwhile,the paper analyzes the different characteristics and influence factor of customer loyalty and customer consumption emotion at various stages of CRM.
Xu Hongyi Liu Man
School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
1507-1511
2010-12-04（万方平台首次上网日期，不代表论文的发表时间）