Research on BPR Application Aiming at Synergizing Marketing and Operation Processes
This study reviews several issues which are critical to the success of business process engineering from a customer perspective. Based on a literature review of methodologies, tools and techniques, this paper presents an reengineering approach for SMEs in synergizing marketing and operation function and enhancing information flow efficiency between them. The authors present a case study in YC flyash industrial ltd. Which applies the approach
Li Wen Liang Yan Zuo Yuan yuan
School of Business Administration,South China University of Technology,Guangzhou,P.R.China,510641
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
1541-1547
2010-12-04(万方平台首次上网日期,不代表论文的发表时间)