Research on the Application of GIS Technology in Spatial Mode Customer Relationship Management System
This paper applies spatial analysis and GIS coupling to represent spatial visualization of the customers information and brings forward the application of GIS technology in spatial type customer relationship management. This paper believes that through spatial customer relationship management, the enterprise can automatically accumulate assorted information including the spatial one of the customer in previous business to form the spatial database of the customer relationship. The conclusion is that the analysis and process function of the spatial database system of customer relationship will help better the comprehension of the customers needs so as to make valid prediction of the customer and the development potential.
Zheng Hongjian Xue Fei Wang Chunxiu
Hubei Academy of Scientific and Technical Information,Wuhan,P.R.China,430072
国际会议
The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)
武汉
英文
1563-1566
2010-12-04（万方平台首次上网日期，不代表论文的发表时间）